Italian companies and the US market – “The new rules of the game”

Euren InterSearch has launched an initiative dedicated to Italian companies interested in developing their presence in the United States. Leading the project is Paolo Gagliardo, an international manager with experience in both Italy and the US, who is ready to transform the challenges of the American market into concrete opportunities.

The following article is an in-depth analysis of the topic, written directly by Paolo Gagliardo.

From Wall Street to Main Street

In times of rapid and continuous change, where news struggles to keep up with events, the United States—after only nine months of the Trump administration—has already changed pace.

The rules of business have been quietly rewritten, with a pragmatic approach focused on benefits for citizens and, in particular, for the middle class, which has returned to the center of American political and industrial discourse.

In this new phase – marked by tariffs, deregulation, tax cuts, a focus on domestic production, and an anti-import climate now evident in all sectors – companies in the United States are returning to compete on the ground, favoring the logic of “Main Street” (jobs, factories, local supply chains) rather than that of “Wall Street” (EPS, buybacks, multiples).

“Main Street” refers to territories, governors, local suppliers, public procurement, and state and regional supply chains, within a federal framework that sets the general guidelines but leaves implementation to the individual states.

It is there, at the state and now also municipal level, that tenders are won, incentives are negotiated, and business relationships are built, even with large industrial multinationals.

Wall Street obviously remains important for capital and M&A, but it no longer drives American industrial and economic policy because it lacks strategic, managerial, and operational capabilities, i.e., it does not understand the complexity of OEM development, production, purchasing, and sales processes, which are increasingly oriented toward domestic development.

From the perspective of the new US administration, the strategic focus has returned to the real economy, made up of labor, factories, and communities.

In other words, “Make America Great Again” should be read as “Make American Real Business and Way of Life Great Again.”