Italian companies and the US market – “The new rules of the game”

Euren InterSearch has launched an initiative dedicated to Italian companies interested in developing their presence in the United States. Leading the project is Paolo Gagliardo, an international manager with experience in both Italy and the US, who is ready to transform the challenges of the American market into concrete opportunities.

The following article is an in-depth analysis of the topic, written directly by Paolo Gagliardo.

The new industrial architecture

The current benchmark for “business success” in the United States is no longer quarterly earnings slides, but the very decision to invest in the US.

The logic is simple: every component produced in America is worth more than a thousand words in an ESG report, and those who create jobs at the local level, even more so than at the state level, are political and economic partners.

Those who simply export are considered strategically useful but not necessary: they become a customs statistic and, in the worst case, profiteers.

For Washington, any import that is not balanced by a domestic production return is not just an economic figure, but a loss of industrial sovereignty.

Hence the turning point: those who produce and invest in the territory are partners; those who only sell weigh on the balance.

An Italian company that wants to compete within the American industrial supply chain today runs the serious risk of being left out of future games if it is not prepared to review its long-term plans, integrating local production capacity, service, and supply base.

This is a truly new industrial architecture that requires foreign suppliers—European ones in particular—to rethink their design, supply chain, and contracts.

It is a change in priorities: it is not how much you export that counts, but where you create jobs. And it is on this metric that the industrial competitiveness of those who want to enter—or remain competitive—in the US market is measured.

The principle is simple and pragmatic: produce where you sell and create value where you compete. And large international companies have understood this. The White House’s push to “Build in America, with allies” – formalized with the Executive Order of April 2, 2025, and supported by new federal tax credits – is accelerating an unprecedented season of investment in the U.S. manufacturing sector.